Good Ideas -- Not Really a Dime a Dozen

I'm reading axiom by Bill Hybels. He has a chapter in there about the importance of generating ideas. He recounts a time at Motorola when it was required to show your idea list at the door in order to get into the important meetings.

Generating good ideas is hard work. It is hard work not only to come up with the ideas, but then to go through the process of evaluating and refining ideas is difficult too. Because this is not an easy task, it often gets left by the wayside.

It is easy to find ourselves doing maintenance because the work of creativity is more then we are willing to give.

So why not have certain meetings that you can only get into if you bring your idea list? Of course, these meetings would need to be incredibly rewarding, fun and energizing so that people would want to be in them. But can you imagine what might emerge — perhaps some GREAT IDEAS!