Leaders Give People Stories

From Seth Godin's book, Tribes:

People don't believe what you tell them.
They rarely believe what you show them.
They often belief what their friends tell them.
They always believe what they tell themselves.
Leaders give people stories they can tell themselves. Stories about the future and about change.

What a great way of looking at it. An effective leader knows how to give people the tools so that they can continue to feed themselves the vision of the future that is desirable. Perhaps that's why leaders need to be good story tellers. You may have the greatest idea/product/vision in the world, but if you can't share it in a way that people not only understand but then can repeat it both to themselves and others—then you're not really a leader.