The Psychology of Tipping
I knew that certain tactics were used in the food service industry to increase the likelihood of receiving bigger tips. There is actually studies that back this up. I like the "spontaneous extra piece of candy" method the most.
Cornell University's Center for Hospitality Research conducted several studies revealing some other interesting facts about server habits that can boost tip percentages. Here are a few of them:
Touching - Waiters experienced a tip increase from 11.8 percent to 14.8 percent of the check total when they briefly touched the shoulder of the customer. Both men and women left higher tips when touched, and although younger customers increased their tip amount more, all ages increased the tip by some amount [Source: Center for Hospitality Research at Cornell].
Squatting - Two studies showed that waiters who squatted next to the table when taking orders and talking with customers increased their tips from 14.9 percent of the bill to 17.5 percent of the bill in one study, and from 12 percent to 15 percent in another study. Apparently, the eye contact and closer interaction creates a more intimate connection and makes us want to give the server more money [Source: Center for Hospitality Research at Cornell].
Giving candy - A study that involved giving customers a piece of candy with their bill showed an increase in tip percentage from 15.1 percent to 17.8 percent. Another study in which servers gave each customer two pieces of candy with the bill increased the tip from 19 percent to 21.6 percent of the bill. Still another study showed that the way the server gave the customer the candy had the largest impact on the increase of the tip: This study had the server initially give each member of the customer's party one piece of candy and then "spontaneously" offer a second piece of candy. This method increased the tip to 23 percent of the bill [Source: Center for Hospitality Research at Cornell].
Being helpful - A study of hotel bellhops revealed that just taking a few extra minutes explaining to guests how to operate the television and thermostat, opening the drapes for guests, and offering to fill the ice bucket increased tips from $2.40 to $4.77 [Source: Center for Hospitality Research at Cornell].
Borrowed from HowStuffWorks.com
Cornell University's Center for Hospitality Research conducted several studies revealing some other interesting facts about server habits that can boost tip percentages. Here are a few of them:
Touching - Waiters experienced a tip increase from 11.8 percent to 14.8 percent of the check total when they briefly touched the shoulder of the customer. Both men and women left higher tips when touched, and although younger customers increased their tip amount more, all ages increased the tip by some amount [Source: Center for Hospitality Research at Cornell].
Squatting - Two studies showed that waiters who squatted next to the table when taking orders and talking with customers increased their tips from 14.9 percent of the bill to 17.5 percent of the bill in one study, and from 12 percent to 15 percent in another study. Apparently, the eye contact and closer interaction creates a more intimate connection and makes us want to give the server more money [Source: Center for Hospitality Research at Cornell].
Giving candy - A study that involved giving customers a piece of candy with their bill showed an increase in tip percentage from 15.1 percent to 17.8 percent. Another study in which servers gave each customer two pieces of candy with the bill increased the tip from 19 percent to 21.6 percent of the bill. Still another study showed that the way the server gave the customer the candy had the largest impact on the increase of the tip: This study had the server initially give each member of the customer's party one piece of candy and then "spontaneously" offer a second piece of candy. This method increased the tip to 23 percent of the bill [Source: Center for Hospitality Research at Cornell].
Being helpful - A study of hotel bellhops revealed that just taking a few extra minutes explaining to guests how to operate the television and thermostat, opening the drapes for guests, and offering to fill the ice bucket increased tips from $2.40 to $4.77 [Source: Center for Hospitality Research at Cornell].
Borrowed from HowStuffWorks.com
posted by Andrew Cromwell at
8:24 AM
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